Introduction

In 2025, as search queries grow more specific and user expectations for personalized experiences continue to rise, dynamic landing pages are no longer a luxury, they’re a necessity. These pages adapt their content in real-time based on the user’s search intent, creating a tailored experience that can significantly boost conversion rates, lower bounce rates, and improve your Google Ads Quality Score. This article will guide you through the process of creating dynamic landing pages for Google Ads in 2025, with a special focus on how groas can simplify and enhance this process. By the end, you’ll have a clear understanding of why dynamic landing pages matter and how to implement them effectively to stay ahead of the competition.

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Examples

• If a user searches for “best sunscreen for sensitive skin,” the landing page might display a headline like “Discover the Best Sunscreen for Sensitive Skin.”
• Another user searching for “top vegan sunscreens” might see “Explore Top Vegan Sunscreens” on the same page template.

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Why This Matters

• Higher Click-Through Rates (CTR): When users see a landing page that directly matches their search query, they’re more likely to engage with the content.
• Lower Bounce Rates: Personalized content keeps users on the page longer, reducing the likelihood that they’ll leave without taking action.
• Improved Conversion Rates: By addressing the user’s specific intent, dynamic landing pages make it easier for visitors to find what they’re looking for, increasing the chances of conversion.
• Better Google Quality Scores: Google rewards relevance. A higher Quality Score can lead to lower cost-per-click (CPC) and better ad placements, making your campaigns more cost-effective.

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Without Using groas

Step 1: Leverage Google Ads Parameters

To create a dynamic landing page, you need to pass data from the user’s search query to the page itself. Google Ads allows you to use URL parameters to capture this information. For example, you can append parameters like ?keyword={keyword} to your landing page URL, which will pass the user’s search term to the page. This data can then be used by scripts or tools to dynamically adjust the content.

Here’s how it works:

1. In your Google Ads campaign, set up the final URL with a parameter, such as https://yourwebsite.com/landing-page?keyword={keyword}.
2. Use a script or platform to read the keyword parameter and modify the page content accordingly.

This foundational step ensures your landing page can adapt to the user’s search intent.

Step 2: Choose the Right Tools

Option 1: Manual Coding with JavaScript or Server-Side Scripting

You can build dynamic landing pages by writing custom JavaScript for client-side changes or using server-side scripting languages like PHP or Python for more complex adjustments. While this offers full control, it has significant downsides:

• Time-Intensive: Coding each element manually takes considerable effort.
• Skill Barrier: It requires strong programming knowledge.
• Scalability Challenges: Managing dynamic content for numerous keywords or ad groups becomes overwhelming.

This method works if you’re a developer, but it’s not ideal for most users.

Option 2: CMS Plugins

If you use a content management system (CMS) like WordPress, Joomla, or Drupal, plugins can help you add dynamic content. These tools insert placeholders that update based on URL parameters, such as a user’s search term. Here’s how they fit in:

• Examples: For WordPress, try “Dynamic Text Replacement” or “Insert Headers and Footers” to add dynamic scripts. Other CMS platforms have similar options.
• How It Works: Install the plugin, add a script to read URL parameters (e.g., ?keyword=example), and watch it replace content on the page.
• Drawbacks: These plugins are basic and may not offer advanced features like multivariate testing or deep personalization.

This is a good option for smaller campaigns or users already comfortable with a CMS.

Step 3: Design a Flexible Template

Create a landing page template that can accommodate dynamic elements. Identify which parts of the page will change, such as the headline, subheadline, images, or CTA, and ensure the design remains visually appealing across all variations. Keep the structure modular so that dynamic content integrates seamlessly without breaking the layout.

Step 4: Focus on Page Speed

In 2025, page speed remains a critical factor for both user experience and Google’s Quality Score. Dynamic landing pages can sometimes slow down due to real-time content adjustments, so optimize your pages by:

• Minimizing large images or using compressed formats like WebP.
• Leveraging browser caching and content delivery networks (CDNs).
• Using efficient scripts or AI tools that prioritize performance.

Tools like groas often include built-in optimization features to ensure fast load times, even with dynamic content.

Step 5: Test Variations

Even with the best setup, testing is essential to maximize performance. Use A/B testing to compare different versions of your dynamic landing pages. Test variations in headlines, images, CTAs, and layouts to see what resonates most with your audience. AI-driven platforms can automate this process, identifying top-performing elements quickly and adjusting the pages accordingly. By following these steps, you can create dynamic landing pages that are personalized, fast, and optimized for conversions.

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Using groas

Step 1: Connect groas To A Google Ads Campaign

Once you've connected or created a fresh google ads campaign on groas, navigate to the top right of the page and click on the 'Manage Landing Pages' button.

Step 2: Create A Landing Page & Choose The Selectors

Add a landing page URL and give this page a name within groas for identification purposes. Now comes the bit of choosing what bits on your landing page you want to dynamically swap out based on the user intent. The most common question we get is how many selectors to include for best results to which we say there is no right or wrong answer. Some of our customers have as many as 15 selectors per page whilst others have as few as 3 and see a big uptick in conversions from just having those alone. This is also super dependent on what your landing page looks like and the niche that you're in. Sometimes less is more.

Giving groas the information on which selectors to swap out is easy. Simply highlight the text in your browser, right click the highlighted section and click the 'Inspect' button.

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Clicking 'Inspect' will open the dev tools on your browser and highlight the HTML of the text you just selected. All you have to do is right click the highlighted text and click 'Copy Selector'. You can then go back into groas and paste the CSS of the copied selector into the CSS Selector field.

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The final step is to give groas as much context as possible as to what this selector does on the page. Tell groas the purpose of this piece of content on the page and some instructions for how it should generate new content for it in future. If you want to do any funky formatting then make sure to tick the 'Formatted Text' button otherwise leave as is for it to render in the same style as what the original content was.

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You can add as many selectors as your heart desires and once thats all done simply click 'Create Landing Page' and groas will start automatically generating custom variations of your base landing page to match the keywords in your campaign. Now you can sit back, relax and watch groas scale your camapigns to heights previously never imagined.